Subway
Repositioned Subway against McDonalds as better-for-you fast food.
Ten straight years of double-digit growth.
Rose from #5 QSR to #2.
Now largest restaurant chain in the world.
Consistently ranked as one of America's most loved brands.
Yep, we did that.
Client credit: Ted Wirth, Katie Behr, Jeff Larson, Meredith Rocklin