Drinks.com

Drinks.com sold beer, wine and spirits with the standard internet promise: price, selection and convenience. But focus groups – held in the form of cocktail parties – said what mattered most was getting expert advice. Because single malts and French reds felt like a language they didn't speak.

So we created an effective print campaign that echoed the many questions running through customers’ minds. Then we poured ourselves a nice Chateau Lafitte Rothschild Pauillac Bordeaux Blend 1959, whatever that is.

Bona Fide Creative beverage advertising wine label Some French Wine
Bona Fide Creative beverage advertising scotch label MacSomething
Bona Fide Creative beverage advertising beer label Obscure Pale Ale