Crest has joined the trend of re-introducing throwback packaging. People of a certain age will recognize the clean, bright design, devoid of sparkly starbursts and language like Pro Health and 3D White, as an icon of their younger days.
Growing up surrounded by lots of young families, we were not really aware of people’s political affiliations or religious faiths. But we knew who drove Chevys and who drove Fords. There were Coke families and there were Pepsi families. Crest and Colgate. Budweiser and Miller. Like politics and religion, some brand preferences even got passed through generations.
Strong brands thrive by staying true to their core principles, and relevant to consumers who are increasingly bombarded with choice.
Wouldn’t you love some more of that sweet brand affinity? Ask yourself, what could my brand do today to make people love it more?
#branding #advertising #creative #Boston #CMO