“The man spills the juice.” Thanks for clarifying.
There’s an odd trend happening in some commercials. Have you noticed? A narrator speaks over the entire spot, describing the action.
It’s the weirdest thing. It’s like advertising for the hard of understanding. It reminds us of testing animatics, those crude animations with a voiceover describing to a focus group what they’d be seeing if this were an actual commercial. Except it is AN ACTUAL COMMERCIAL.
We’ve noticed it in spots for Bounty, Downy and Subaru, and it makes us wonder: Is this a desperate ploy to engage viewers who go to their phones at every commercial break? Or are we just having an "Okay Boomer" moment? Like, is there an Audio Description feature on our TV that we don’t know how to turn off?
What do you think?